Nextgen Early Care Center Case Study

The Product

A responsive daycare website that parents can use to enroll their children. https://www.nextgenearlycarecenter.com/

Project duration:

1 year and 8 months.

The Problem:

A startup daycare facility opening in Wisconsin lacks a landing page that families can visit to enroll their children, which could help grow business revenue. I was tasked with helping to explain its unique family brand, childcare options, and curating an interactive web product.

The Goal:

Create a trustworthy brand, an interactive website, and express a safe, caring childcare culture for parents of the main demographic in that area.

My Role:

UI designer, UX researcher, interaction designer, and visual designer. My responsibilities were broad, encompassing usability studies and prototyping weekly.

User Research:

I conducted primary research, secondary research, and usability studies. I used to think that every parent in this era can easily use a mobile phone to Google search and compare daycares. I learned that there are parents who are guardians (grandparents), non-English speakers, and lack the resources to easily search for schools.

Usability Study: Findings

Round 1 -Potential users/customers rely on the homepage pictures of a daycare facility to see where their child will spend the majority of the day learning.

Round 2 - Users need concise, to-the-point information about the curriculum and services they will potentially be paying for.

Round 3 - Immediate ability to locate the address, phone number, and facility hours information on the landing page.

Takeaways:

Impact: I designed the hero section to be the company’s full banner, including contact info, age range, and facility hours. Gained more experience on how to motivate a user towards the “contact us” form to help the business gain leads daily.

The company does not disclose to me, as a contractor, the number of sign-ups or clients.

What I learned: Usable, equitable, enjoyable, and useful.